Negishi
『Negishiis a chain beef tongue restaurant operating in Tokyo and the Kanto region.
Previously, it was known as a restaurant where you could eat beef tongue set meals for around 1,500 to 2,000 yen.
However, due to the soaring price of beef tongue, we were forced to raise the price, and the beef tongue set meal now costs over 2,000 yen.
Therefore, in addition to beef tongue, we have added chicken, pork, beef loin, etc. to the menu, and with these items, you can still get a set meal for around 1,500 yen.
Visit and Queue Information
Visit date: January 2026, weekdays
Visiting time: Around 14:30
Queue: 4 groups waiting
Crowd status: Table seats in the store are full
Seat: table seat
My wife and I visited here after lunch time because we had some business to do, but it was still popular with 4 groups waiting.
There were quite a few people from overseas, and I got the impression that there were a lot of people working at beauty salons and clothing stores nearby.
Ordering and Payment
Payment methods: cash, credit card, various electronic money
Menu
Only a portion of the image is photographed.
Shirotan Atsugiri Set
This time, “Sirotan Atsugiri Set (2,600 yen)” was selected.
As for the beef tongue menu, there is "Sirotan” and “Akatan” is there.
Shirotan is a common type of beef tongue, and Akatan is a tougher part of the beef that has relatively less fat, such as the tip of the tongue.
Shirotan has Usugiri and Atsugiri, which are literally the difference in thickness.
Of course, the prices are in the order of Shirotan Atsugiri > Shirotan Usugiri > Akatan.
The set comes with barley rice, grated yam, tail soup, and pickles, making it a beef tongue set meal.
Let's get it then.
Gyutan (Beef Tongue)
First is the main beef tongue.
Because it's Shirotan Atsugiri, you can feel the crunchy texture and the flavor of the fat and meat when you bite into it.
It's 3 pieces and 6 pieces, so it's plenty of volume.
Mugimeshi (Barley Rice)
Cooked to a soft consistency.
The great thing about Mugimeshi is that you can have any refills and there is no limit to how many times you can eat it.
I ended up ordering about 3 refills because I was so full. .
Tororo
At many stores you have to order it separately, but Negishi comes with it by default.
Personally, I order yam almost every time I eat beef tongue, so I feel like it saved me a lot of trouble.
I think some people don't need tororo, so I thought it would be nice to have an option to get rid of it for -100 yen.
Tail Soup
Speaking of beef tongue set meal, it is tail soup.
It has a strong and strong flavor.
Fresh incense
When you think of beef tongue, you think of pickles and Nanban miso.
Either one must not be missing.
There are times when I order beef tongue as a snack instead of a set meal, but even in those cases, pickles and Nanban miso are a must.
Impressions and Rating
The green onions were generally average.
Individual stores usually have a negative rating, but chain stores usually have a high rating.
I think it's worth a visit just for the delicious beef tongue and free refills of barley rice.
If you're looking for super delicious beef tongue, I think it's better to go to a private store or a local chain in Sendai. .
If you go to eat beef tongue on a regular basis, you can also enjoy it at a chain restaurant.
Taste: ★★★★★★☆☆☆☆ (6)
Cost performance: ★★★★★★☆☆☆☆ (6)
Revisit: ★★★★★★★☆☆☆ (7)
Summary
- Beef tongue chain that operates mainly in Tokyo and the Kanto region.
- In addition to beef tongue, they also have chicken, pork, and beef loin set meals.
- The set comes with grated yam by default.
- Free refills of barley rice.
- For everyday use, the chain is sufficient.







