Store Information
Address: 3-6-1 Ginza, Chuo-ku, Tokyo, Matsuya Ginza, B1F, bento/side dish section
Business hours: 11:00-20:00 (until 19:30 on Sundays and the last day of consecutive holidays)
Closed: Same as Matsuya Ginza
Access: Directly connected to Tokyo Metro Ginza Station Exit A12
Ginza does not have the beef bowl chain ``Matsuya,'' but if you search for ``Matsuya,'' the department store Matsuya Ginza will come up.
This result is completely natural since both products are Matsuya, but if you like Matsuya (beef bowl chain) you will probably agree that it is confusing.
This is a problem that has been bothering Matsuya lovers, but Matsuya Ginza (department store) has a "Matsuya PREMIUM Ginza' has opened.
This is a bento takeout specialty store that opened on June 10, 2026 and does not have eat-in options.
We have a menu that takes Matsuya's classics such as beef rice and delicious hamburgers to a higher level using high-quality ingredients.
As a Matsuya fan, I wanted to visit this place, so this was my first time using it.
Official Website
Google Maps
The last time I introduced Matsuya, the situation was ``here』
Kobe-gyu Gyumeshi (Kobe Beef Rice Bowl) 1,390 yen
This time I chose “Kobe-gyu Gyumeshi (Kobe Beef Rice Bowl) (1,390 yen)”.
Considering that a standard beef meal costs 460 yen, this is the price of about 3 bowls.
Considering Matsuya's beef rice, the price is quite impressive.
This time we will take out and eat at home.
The container should have said it was heat resistant, so I just heated it up in the microwave.
Please check the label on the container before heating in the microwave.
When you warm it up and open it, there will be pickled ginger on top of the beef rice.
It looks like a Matsuya beef meal, but is a premium dish made with Kobe beef.
So let's have it.
Kobe Beef
The seasoning feels a little lighter than regular beef rice.
It's a luxurious flavor that makes the most of the flavor and fat of Kobe beef, rather than putting a strong sauce on the front.
Kobe beef itself is delicious and you can enjoy the flavor of the meat.
On the other hand, it also felt greasy, and I felt a little tired in the second half of eating it.
Customize with Raw Egg
Since I'm eating it at home, I'll add raw eggs for the second half.
By mixing it with raw egg, you can enjoy eating it while softening the oiliness of Kobe beef.
The pickled ginger on top is also good for refreshing your mouth.
I enjoyed it until the end, using raw eggs and pickled ginger.
Impressions and Rating
『Matsuya PREMIUM Ginza” and “Kobe-gyu Gyumeshi (Kobe Beef Rice Bowl)” I purchased it.
The seasoning is a little lighter than regular beef rice, and it feels like it takes advantage of the flavor and fat of Kobe beef.
The Kobe beef itself is delicious and is a typical Matsuya PREMIUM beef meal made with high-quality ingredients.
However, in the second half, the fat of the Kobe beef felt a little dull.
Since I was at home this time, I ate it with raw egg to make it mellow and pickled ginger to refresh it.
Although it is delicious beef rice bowl, considering that a standard beef rice bowl costs 460 yen, Kobe-gyu Gyumeshi (Kobe Beef Rice Bowl) costs about 3 bowls.
Personally, I felt that if I was going to pay three times the price, I would be fine with regular beef rice.
However, it is a rare product that uses Matsuya's beef rice with Kobe beef.
If you like Matsuya or like new things, why not give it a try?
Taste: ★★★★★★★☆☆☆ (7)
Cost performance: ★★★★☆☆☆☆☆☆ (4)
Revisit: ★★★★★☆☆☆☆☆ (5)
Summary
- A takeout specialty store opened on the basement floor of Matsuya Ginza.
- Kobe-gyu Gyumeshi (Kobe Beef Rice Bowl) costs 1,390 yen, the price of about 3 regular bowls of beef rice.
- The seasoning is lighter than regular beef rice, giving the impression that it takes advantage of the flavor and fat of Kobe beef.
- The second half feels greasy, so I arranged it with raw egg and pickled ginger.
- If you like Matsuya or like new things, you should give it a try.
